We help wineries to grow, build a brand and export globally.
What does Ergociant mean?
Ergociant is a name that embodies our philosophy and purpose.
Ergo: Derived from the Greek word meaning "that which a man produces by his labour", reflecting the value created through meaningful work.
-Ciant: Inspired by the French term négociant, symbolizing expertise, excellence and a sophisticated approach to trade and partnerships in the wine industry.
Our vision is to be the strategic partner of Greek and Cypriot wineries, offering branding and marketing, market analysis, production organization and sales development at home and abroad.
Meet the Team
We empower wineries to evolve into strong, sustainable businesses with an international orientation, through targeted strategy, export support and integrated consulting.
-
Co-FounderWith a passion for wine and a strong entrepreneurial spirit, Yannis Athanasakopoulos has built a successful career in the world of wine. His experience ranges from the fine dining industry as a sommelier, to retail and currently the position of Wine Director at Atlas Großhandel GmbH in Munich.
As an MBA in International Business, he combines strategic thinking with a deep understanding of the market and the real needs of wineries, restaurant managers and wine professionals. His career path reflects Ergociant's philosophy: connect, evolve and create sustainable growth.
Through his experience, knowledge and passion, Yannis helps wineries turn their vision into strategic success and achieve the position they deserve in the world's markets.
-
Co-FounderCyril Meidinger has a deep knowledge and a personal approach to wine. With more than seven years' experience as Export Manager at Robinson & Sinclair, one of South Africa's leading négociants, he is a trusted partner in the sector.
Under his guidance, he achieved significant sales of over $1 million in the US, and managed a turnover of $500,000 in Canada (including LCBO and SAQ). In addition, with excellent knowledge of five languages (Afrikaans, English, French, German, and Greek) and a Master's degree in Business Administration, Cyril is well equipped to boost your international wine sales. His extensive network of wine buyers in major global markets guarantees that we will find the right buyer for your wine.
Services We Offer
Market & Sales Strategy
We help wineries to analyse markets, set prices, select distribution channels and develop a sales strategy for the domestic and international market.
Branding & Marketing
We develop strong brand identities, storytelling and packaging that capture the uniqueness of your wines. We design and implement marketing strategies to enhance your visibility and impact.
Operations & Compliance
We help wineries manage their operations, comply with regulations and organise their production and supply chain, ensuring quality and efficiency.
Exports & Partnerships
We design and implement export strategies, identify and negotiate partnerships with importers and distributors, and support the development of international partnerships for long-term success.
Education & Networking
We offer educational seminars and workshops for your team, organize networking and meetings with industry professionals, and support participation in exhibitions and tastings.
Personalised development strategies
We treat wine not just as a product, but as a business ecosystem. With strategy, experience and an international network, we build your winery's global success.
The Problems We Solve...
You created your winery with effort, sacrifice and significant investment. You have equipped yourselves with cutting-edge technology, cared for your vineyards in an exemplary manner for excellent raw material and collaborated with experienced oenologists. On the production and quality side, you have invested everything to achieve the best possible results. Your production potential is satisfactory, perhaps with room for growth.
Nevertheless, you face significant challenges: the need for a strong and recognizable brand identity, the implementation of modern marketing to attract new consumers, the optimization of processes and operations to reduce costs and increase efficiency, and the development of an efficient sales network both domestically and abroad. Often exports do not perform as expected and revenues remain low because the marketing strategy and market presence are not as strong as the quality of your wine.
The answer lies in the need for an equally strategic approach to business development as the one you apply to your production.
That's where Ergociant comes in.
We are not just an export company; we are your strategic partner.
We combine experience, strategic thinking and an international network to help your winery grow in a sustainable and efficient way - in Greece and worldwide.
Our services include:
Strategic Planning & Branding: highlighting the identity of your winery and positioning it in target markets.
Marketing & Business Development: creating plans that enhance visibility and sales.
Organization & Operational Optimization: Aligning processes to increase efficiency and profitability.
Export Strategy & Networks: Access to international markets and buyers with system, consistency and support.
Why choose Ergociant?
Our creativity and empathy allow us to connect deeply with our customers, providing cost-effective solutions that prioritise their needs. As a long-term partner, we stand by your side at all stages of the wine chain, from production to branding and reaching the end consumer. When you work with Ergociant, you gain a trusted ally that offers comprehensive services: market and sales strategy, branding and marketing, operations and compliance, training and networking, exports and partnerships. We work together to turn your vision into reality, achieving sales growth, a strong brand and sustainable growth in domestic and international markets.
Contact Us
Don't let the excellence and quality of your wine be compromised.
Contact Ergociant to develop a strategy together to enhance your winery's presence, sales and market awareness.
yannis@ergociant.com
+30 6948428972
cyril@ergociant.com
+33 626375991